In the fledgling world of digital distribution, games companies are really starting to find their way. However, there are a lot of circumstances where, quite frankly, the publishers are taking us for a ride. Whether it be the influences of brick and mortar stores, squeezing out extra dollars on the basis of regionalisation or infecting a title with more Digital Rights Management (DRM) than should be sanely used, there’s some pretty dense decisions being made. Below is how we think things should be done. We’ll be referring to Steam here as the dominant platform, but the same ideas can carry to any service.If someone has previously bought a publisher’s Complete Pack and another title is added afterwards, reward their loyalty and give them a discount on the new title. Engage in the Pokémon mentality — gotta catch ’em all! The reverse is true too: if someone’s bought a significant amount from your stable (say, three titles), give a discount on the Complete Pack. iTunes already does this with great success with its “complete my album” function.The same thought should be extended to Game of the Year editions. Fallout 3 is the perfect example of this: it exists as two editions… Read full this story
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