How do you imagine the internet? As a giant web of conduits? A library with endless rows of shelves? In order to understand the importance of the most recent Internet controversy, one should think of a good old chocolate pie. It represents advertising revenue and licensing fees, both of which can be earned through online journalistic texts. Moist pie, juicy dispute With this, a battle is raging – not only on the Internet, but also in German parliament, legal opinion and campaigns. On the one hand, online search engines like Google and Bing display small snippets of newspaper articles. They don’t pay royalties to anyone, but earn a lot of money from advertisements. Their business model: link and earn. Opposing these search engines are publishers seeking ancillary copyright law guaranteeing them a cut when search engines use their articles. They argue that they’re the ones who develop the content that Google and other search machines list. The pages linked from a search result get traffic, as Google does leads the multitudes of users to them. However, publishers don’t see a cent from Google’s massive advertising revenue – something they say is unfair. Maybe they wouldn’t be so upset if they… Read full this story
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