People buy luxury watches and cars, but are they willing to pay big bucks for a fancy phone in a market already dominated by relatively luxurious products like the iPhone 5? This is the question facing Vertu as it launches its $10,700+ Vertu TI – it’s first Android phone.In many ways, the Vertu TI represents a new beginning for the British company. It’s the first device to be launched since Vertu was sold to the investment firm EQT by Nokia last year, and it’s the first to use a modern smartphone operating system – in this case Google Android. Vertu’s position is unusual. It’s successful – 2013 has seen sales increase for the third year running – but it’s often unfairly maligned, with its products considered high-price trinkets for those with too much disposable cash.This simply isn’t the case for the Vertu TI, as it’s a proper smartphone each one of us would be glad to have in our pockets; although sadly, unless our bank accounts are particularly full, we aren’t going to be able to afford it. For us mere mortals, the Vertu TI is something to be admired in the same way as an Italian supercar or a… Read full this story
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