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You are here: Home / New iPads aim to help Apple regain tablet momentum

New iPads aim to help Apple regain tablet momentum

The new iPad Air 2 during an Apple special event on Oct 16, 2014 in Cupertino, California. (Justin Sullivan/Getty Images/AFP) CUPERTINO: Apple, facing tough competition in the tablet market, on Thursday (Oct 16) unveiled a new line-up of iPads that feature its mobile payments system and include the fingerprint unlock used on iPhones.Apple also said at an event at its Cupertino, California headquarters that its mobile payments system known as Apple Pay would be operational on Monday, with more banks and merchants on board.The tech giant – seeking to regain ground in a tablet market increasingly dominated by the rival Android platform – said its new iPad Air 2 is thinner than its rivals, with upgraded graphics power and other features.Unlike with smartphones, tablet owners tend to hold onto their devices for three or more years, creating pressure on manufacturers to come up with innovations significant enough to inspire upgrades.”This should be enough to start getting the original iPad users to upgrade,” Creative Strategies principal analyst Tim Bajarin said of enhancements delivered by Apple’s newest tablet. “I don’t think it has any impact on the general tablet market, but Apple’s numbers will increase as a result.”ANDROID’S LOW-PRICE APPEALAt 6.1 millimetres,… Read full this story

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