The real Marlboro man died in Wyoming last month . Darrell Winfield, who modeled for the brand from 1968 to 1989, was the ideal poster child for the rugged, independent self-image Philip Morris wanted to sell its customers. * He was so perfect that when Draper Daniels (the inspiration for Mad Men ‘s Don Draper), then-creative director of Leo Burnett Worldwide—the agency contracted to create the campaign—found Winfield on the Quarter Circle 5 Ranch he said , "I had seen cowboys, but I had never seen one that just really, like—he sort of scared the hell out of me." Born in eastern Oklahoma shortly before the Great Crash of 1929, Winfield soon migrated West with his family in the devastation of the Dust Bowl . As an adult, Winfield and his wife settled in the ochre, sloping prairie of Pinedale, Wyoming—not far from the border sign that welcomes visitors with the slogan "Forever West," a proclamation as fanciful as "Come to where the flavor is. Come to Marlboro Country." Though there were dozens of Marlboro men over the years, the campaign recruits preceding Winfield were typically screen actors and professional models. Winfield was the real deal. He continued working on… Read full this story
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