WASHINGTON — Black Friday shopping is shifting from hours spent in line to more time online. Sales at retail stores on Black Friday fell to $10.4 billion this year, down from $11.6 billion in 2014, according to preliminary figures from research firm ShopperTrak. And sales on Thanksgiving dropped to $1.8 billion from just over $2 billion. The firm compiled data from 1,200 retail chains. The figures don’t include e-commerce. CYBER MONDAY TECH GUIDE: THE BEST DEALS ANNOUNCED SO FAR A big reason for the declines is increased online shopping, as Americans hunt down deals on their smartphones, tablets and computers. Another key factor: Many retailers are offering bargains long before Thanksgiving, limiting the impact of Black Friday specials. Still, most analysts expect this year’s holiday sales to show stronger growth than last year’s. Americans are starting to see early signs of pay increases, hiring has been solid in the past year, and low gas prices are leaving more money in shoppers’ pockets. “There’s a lot of strength in the consumer,” said Bill Martin, co-founder of ShopperTrak. Even with the slip in sales, “Black Friday will end up being the number one sales day in retail this year.” Gerri Spencer and… Read full this story
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