Sprint continues to chug along with modest customer growth. Not that it really matters. The Overland Park., Kan., wireless carrier posted total customer growth of 57,000 net new customers and, most importantly, 87,000 net new customers in the lucrative post-paid category during the second quarter. But ultimately, the results are less relevant than its pending merger with T-Mobile. Sprint, the nation’s fourth-largest carrier, has agreed to combine with No. 3 T-Mobile in a $26 billion deal that’s expected to close in the first half of 2019. T-Mobile on Tuesday released a filing with the Securities and Exchange Commission that detailed the back-and-forth that went into the deal. A deal can’t come fast enough. Sprint, owned by Japanese carrier Softbank, has traditionally followed its larger three carriers, only seeing growth over the last few years thanks to aggressive tactics to win over consumers. In the second quarter, it introduced a crazy-low promotional $15-a-month plan that it lasted only a week. It still offers a year of free service to anyone willing to bring their own phone. Sprint’s deal with T-Mobile comes amid a shift wireless carrier deals as players look to redefine the unlimited plan by adding different tiers and options, including add-on video services and larger allotments of high-speed data. Even Sprint has introduced new plans that are costlier, but come with more options, following similar moves from AT&T and Verizon. Check out the full breakdown of the unlimited plans here. Sprint noted that it saw its wireless service revenue… [Read full story]
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