Based on its own Amazon customer survey, securities research firm Consumer Intelligence Research Partners (CIRP) estimates there were 101 million U.S. Amazon Prime members as of December 31, 2018. CIRP further reported that 62 percent of Amazon's U.S. customers are Prime members. Amazon hasn't given up exact Prime membership figures for the U.S., but in a letter to shareholders in April 2018 , Amazon CEO Jeff Bezos stated that there were more than 100 million Prime members worldwide. Prime members individually spend more than twice as much on Amazon each year than non-members. Amazon customers who don't belong to the Prime service spend about $600 on average each year. Prime members spend approximately $1,400 per year or 133 percent more than non-members. Even if Prime members and non-members bought the same products, however, that doesn't mean Amazon makes 133 percent more money from Prime members, because the, ahem, prime reason many people sign up for Prime is for free two-day shipping for many products listed on the site. So Amazon's shipping costs would be deducted from the profit. Regardless of the profit per transaction, however, Prime members are valuable for Amazon because of sales volume. If it's known for anything, Amazon is… Read full this story
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