After complaints by users, Apple offered highly discounted replacement iPhone batteries in early 2018. Photo: Pacific Press/LightRocket via Getty Images One year ago, Apple was furiously putting out a fire of its own making as iPhone owners realized that the company was slowing down phones with older lithium-ion batteries that were losing their ability to hold a charge. Batterygate eventually led to Apple allowing users to choose whether to throttle their phones or not, and offering one-time battery replacements for $29 to iPhone owners. As Apple watchers continue to wrap their head around Apple’s historic warning letter to investors that it would miss its forecasted revenues by a significant margin due to soft sales, some wondered whether iPhone owners replacing their batteries instead of buying new phones could have played a part in that miss. After all, an iPhone owner who replaced a battery is likely an iPhone owner who will hold on to their phone for longer, meaning one less new sale for Apple. The problem? It was hard to tell just how many iPhone owners had replaced batteries in 2018 versus in prior years, leading to a lot of best-guess estimates. But Apple enthusiast John Gruber, author of… Read full this story
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