Go-Viet and other apps are integrating new functions to grow After taking the country by storm with their ride-hailing apps, the likes of Grab and Go-Viet have unveiled their ambitions of transforming into providers of multiple on-demand services. According to Jerry Lim, country head of Grab Vietnam, the firm has set itself “the lofty target of becoming a regional super-app.” The service, which has featured in the Vietnamese market for five years, has begun to add more everyday services to its ride-hailing app. For instance, last June Grab Vietnam ventured into food delivery with GrabFood. Representatives said GrabFood has grown 23-fold in delivery orders and four times in merchant partners, making Vietnam the second-fastest growing market for GrabFood in the region. In addition, GrabExpress teamed up with e-commerce partners and individual sellers to deliver parcels straight to the doors of customers. GrabExpress has recorded a 241 per cent growth in parcel delivery orders. Last year, Grab also launched a strategic partnership with Vietnamese e-payment firm Moca, launching its first e-wallet system, GrabPay. Other services include micro-loans and insurance, also in collaboration with third-parties. Grab competitor Go-Viet, the Vietnamese subsidiary of Indonesia’s Go-Jek, has also joined the race. The firm currently… Read full this story
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