Here’s how rugby union in Australia can increase its revenue

The line often used to explain why our female rugby players aren’t given an equal showing in broadcast deals, merchandise sales, membership deals, sponsorship and general exposure is that “they don’t have the same revenue power that men’s teams do”. Once upon a time you may have been forgiven for believing this, however all the evidence is telling us exactly the opposite! Let’s forget for a moment that rugby for men is professional across both formats of XVs and 7s, with only the Women’s Australian 7s team being fully professional and our Wallaroos able to achieve consistent match payments (as opposed to seemingly inconsistent ‘reimbursements’) for the first time in 2018. Now, let’s consider the appeal of women’s sport to the general public and sponsors. Chris Dutton in 2018 suggested that the Brumbies Women and in fact the SuperW in its inaugural year is [was] reminiscent of the early 90s Super rugby just prior to the professionalisation of the sport in Australia. The players are all working outside of rugby, the raw talent shown by young and emerging athletes and by most people’s observation it seemed that the style of play was uncorrupted by the sanitation that Australian rugby has… Read full this story

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