BOULDER, Colo. (Reuters) – In April 2019, Tile.com, which helps users find lost or misplaced items, suddenly found itself competing with Apple Inc, after years of enjoying a mutually beneficial relationship with the iPhone maker. FILE PHOTO: The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S., October 16, 2019. REUTERS/Mike Segar Apple carried Tile on its app store and had sold its products at its stores since 2015. It had even showcased Tile’s technology at a big event in 2018. The startup had sent an engineer to Apple’s headquarters to develop a feature with the company’s voice assistant, Siri. Then, in early 2019, Tile’s executives read news reports of Apple launching a hardware product, along with a service that resembled what Tile sold. In June, Apple stopped selling Tile’s products in its stores and has since hired its engineer. The smart-tracker startup was one of four companies that testified at the latest hearing of the U.S. House Judiciary Committee’s antitrust subcommittee in Colorado on Friday. The smaller companies are seeking to urge Congress to look at how big tech use their considerable clout to hurt rivals. Similar… Read full this story
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