Email ABC Radio National By Antony Funnell for Future Tense Posted April 12, 2020 07:00:00 Photo: Experts say the Trump campaign has been savvy in its collection of data on American voters. (Getty: Bill Clark) Related Story: Bernie Sanders drops out of US presidential race Related Story: Politicians are collecting more than just your vote this election Related Story: The app that helped Trump win is targeting Australian voters Map: United States Every choice you make — where you go, what you watch, where you shop — is political.These choices all generate data, and in the age of “technology-intensive campaigning”, that determines your political value.Analysts in the United States talk of a rise in geographic “micro-targeting” — where political campaigns track people’s phones to build voter profiles.”Cell phones are constantly giving off data as you move about,” says Daniel Kreiss, a media expert from the University of North Carolina.”A campaign or an advocacy organisation can run digital advertising displayed to people who are in some geographic radius at a particular moment in time.” Photo: Campaigns can target different versions of ads to different people. (Facebook Ad Library) Professor Kreiss expects micro-targeting to play an increasing role in the upcoming US… Read full this story
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