Photo: Variety Photo: Variety Image 1 of / 1 Caption Close Image 1 of 1 Photo: Variety ‘Trolls World Tour’ Straight to Streaming — Sign of the Times or the New Normal? 1 / 1 Back to Gallery Click here to read the full article. When Universal’s “Trolls World Tour” lands on home entertainment platforms on Friday, it’ll mark the first major studio movie to skip its planned traditional theatrical release since the coronavirus outbreak forced cinemas to close. The unprecedented move, going against perennial protocol in exhibition, has many in the entertainment industry wondering: is the bold bet a sign of the times, or a paradigm shift in Hollywood that will shatter theatrical windows? More from Variety ViacomCBS Launches $100 Million Coronavirus Relief Fund (EXCLUSIVE) AMC Theatres Bankruptcy Likely, Analysts Say Trump Administration Tries to Limit CNN’s Access to Health Officials “The ‘Trolls World Tour’ release boils down to extraordinary measures under extraordinary circumstances,” said Jeff Bock, a media analyst with Exhibitor Relations. But it’s not the only sign that Hollywood is throwing out the conventional playbook as it struggles to find new revenue streams while multiplexes remain shuttered. Since Universal’s announcement, Paramount sold romantic comedy “The Lovebirds” to… Read full this story
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