Most modern teenagers have a discreet, thumbed-aside corner of their smartphones where they stash away the apps they are most ashamed of using. In 2018, this was where a 17-year-old US high school student called Dixie D’Amelio kept an odd little social media app called TikTok. From what Dixie could make of it, TikTok expected users to record and post ultra-short, ultra-energetic videos of themselves that were soundtracked with pre-made audio clips. Songs. Snatches of dialogue. Users danced to these clips or lip-synced along. They copied each other’s moves and riffed on references and in-jokes that were starting to slosh around TikTok’s expanding global network. More and more, Dixie enjoyed scrolling through the endless feed of hectic TikTok videos, but in private. She was a TikTok lurker and would never have dreamed of posting anything herself because, as she puts it: “Ew. People at school made fun of TikTok. It was looked down on. Embarrassing!” When she found out that her younger sister Charli, a talented dancer, had started posting videos on the app, Dixie was horrified. It would surely mean social death. “I was, like, Charli, dude, what are you doing?” Today, in the spring of 2020, TikTok has… Read full this story
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‘It’s hard to put the brakes on it. We doubled down’: Charli D’Amelio and the first family of TikTok have 333 words, post on www.theguardian.com at June 6, 2020. This is cached page on xBlogs. If you want remove this page, please contact us.