Google is introducing a new tool to help user identity businesses that are owned by Black people in the US. This feature is part of the pledge that Google CEO Sundar Pichai took to support Black community. Once this feature is available publicly, it will help businesses to verify and mark themselves as Black-owned on Google search or Maps. Google will provide a dedicated icon– black heart with three-striped orange background– to mark Black-owned businesses. This is similar to what Google did to help identify women-led businesses on Maps. Having said that this process of identification will not happen automatically and owners will need to register their businesses with Google and verify the same. In June, Pichai had called for a company wide moment of silence for 8 minute and 46 second to “honour the memories of Black lives lost”. As for the duration it was kept intentionally the same to protest against the killing of George Floyd by a police officer in Minneapolis. Google also announced that it will donate $12 million to organisations who are helping to address racial discrimination. “We’ll be giving $12 million in funding to organizations working to address racial inequities. Our first grants of… Read full this story
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