Danish Sait was just another funny guy down South until the lockdown hit. Then his video sketches — a part of his Quarantine series on YouTube (better known as Conversations… on Twitter) — took his following from 4,00,000 to 5,00,000 across social media at the height of the lockdown. While for Sait the videos were just meant to be fun, they resonated with many who were facing similar problems: running out of alcohol, trying to order provisions from a supermarket, talking to a partner, commenting on the Prime Minister's speech. Some videos got as many as 8,200 likes on Twitter, a platform not known for its video content, while on YouTube they went up to 1.6 lakh. This, despite the fact that they were referencing Bengaluru zip codes, culture and accents, with many a 'bro', 'boss', ' machan ' and ' da ' thrown in. "The lockdown gave people time to take notice of those with talent outside of the ones they were already following. They were willing to give everyone a chance," Sait says of the generosity with which people approached his content. Besides the everyday themes and realism, he says the characters he portrays — such as two… Read full this story
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