Hell hath no fury like a man who thinks he’s being held accountable. At least, that appears to be what’s happening for many men in response to a now-viral new ad by Gillette. The 30-second spot (also cut as a one-minute-and-48-second short film) raises questions of accountability, toxic vs. “traditional” masculinity, corporate influence, and pandering in the “culture wars” (as referenced by the Washington Post), the impact of the #MeToo movement. Most significantly, it presents reframing of the well-known tagline, “The Best a Man Can Get.” “Is this the best a man can get?” the ad, which was released on Sunday, asks. This pointed question is bolstered by, of course, a new and era-appropriate hashtag: #TheBestMenCanBe. It’s a provocative new spin on the phrase the men’s grooming brand first debuted in their 1989 Super Bowl XXIII ad—though, like me, you may have thought it was even older. (I really can’t … [Read more...] about The Best Men Can Be? Gillette Poses a New Challenge—but Can Men Accept It?