The fall out from the Cambridge Analytica scandal continues for Facebook, and the social media giant is busy trying to repair its somewhat tattered reputation. The latest measures see the company introducing new privacy safeguards to inform users if advertisers are using information supplied by so-called "data brokers". These brokers are firms that gather data about people and then sell this information on to other companies, often for the purposes of targeted advertising. Facebook is not banning the practice, merely requiring advertisers to keep users informed. See also: As revealed by Reuters, the new rules are due to come into force from July 2. The news agency also says that Facebook is introducing new procedures controlling how it handles the names of potential customers supplied by a data broker. Specifically, it will require a data seller to "promise" that it has obtained any consent that is legally required to access the data. One of Facebook's directors of … [Read more...] about Privacy: Facebook advertisers must warn users if ads are targeted because of data they purchased
This is the question Facebook poses and (sort-of-but-not-really) answers in the latest addition to its Hard Questions series. It's the social network's latest attempt to claw back some respect and trust from its users in the wake of the Cambridge Analytica privacy scandal, and it sees the company insisting that "you are not the product". Whether this is believed or not is neither here nor there. That the company is now having to go to such extraordinary lengths to appear transparent, to try to prove that nothing untoward is going on, is simply indicative of the massive level of suspicion leveled at Facebook. See also: Throughout, the post -- penned by Rob Goldman, vice president of ads at Facebook -- stresses the importance of ads to Facebook. "Advertising lets us keep Facebook free" and "you can't opt out of ads altogether because ads are what keep Facebook free," we're told. Facebook has faced a great deal of privacy-related criticism of late, but of this the … [Read more...] about What information do Facebook advertisers know about me?
If we’ve learned anything from Facebook CEO Mark Zuckerberg’s lengthy congressional testimony this week, it’s that most people are woefully unaware of how much data Facebook collects about them, and then how that data is used. Earlier this week, we wrote a story explaining how Facebook uses your personal data to target you with advertising. But understanding how targeted ads work is just the first step. You should also know how to find the data Facebook is using to target you with those ads, and how to remove the stuff that isn’t actually relevant. So let’s get started. Find the data Facebook is using to target you with ads Visit “Settings” on Facebook (it’s under the little downward facing arrow on the top right-hand side), and then click the tab on the bottom left that says, “Ads.” This will bring you to an “Ad Preferences” page, where you can see a lot of the data Facebook uses for ad targeting — … [Read more...] about Here’s how to see, edit and delete the topics that Facebook advertisers use to target you