Naama Bloom's viral video was such a hit that she had to double her company's staff. That's right. The headcount at HelloFlo jumped from one (Bloom) to two employees after a quirky video called "Camp Gyno" hit in July. More significantly, she started executing fulfillment from a location at the Brooklyn Navy Yard instead of from her Brooklyn duplex apartment. Soon she may work with a real distributor rather than doing what she had often done until now — buy her inventory at Costco. "I"m in the process of shifting," she says. "When I launched I was still working on setting up distributor relationships. Certain things I was buying wholesale and some at Costco, which was cheaper than some distributors." Bloom launched HelloFlo in March as a sort of female answer to the Dollar Shave Club. While the latter let customers buy razors online and get them delivered monthly, HelloFlo's product is tampons. Despite some attention from the mainstream press, HelloFlo's business was fairly … [Read more...] about How a $6,000 Video Got 6 Million Views and Launched a Business
Richfield fun club
What a week for sports balls. Never before have the inflated orbs that make these games go been thrust into the limelight so. We speak, of course, about " DeflateGate ," the New England Patriots' pre- Super Bowl scandal that turned the entire web into a classroom of giggling 12-year-olds. It's not just the NFL, though — everyone's got balls. We sniffed around a bit, talking to all the major pro sports leagues in America, to get the lowdown on their balls. See also: Balls to the wall: The Tom Brady press conference supercut In the NFL , home and visiting teams must supply 12 official game balls for use on offense. Those balls must be available for referees to inspect 135 minutes before kickoff. The home team, meanwhile, must have 12 more backup balls just in case; the visiting team can, but isn't required to, supply 12 backups as well. All balls must be inflated to between 12.5 and 13.5 pounds per square inch (PSI). An additional six brand-new balls, "sealed in a … [Read more...] about How many balls does each major sport require per game?
The 2014 Major League Baseball season is upon us. To kick off the opening day of America’s favorite pastime , Mashable spoke with a man who knows something about making the most of a trip to the ballpark. See also: MLB Opening Day: Explore Every Team's Payroll in One Map Last season, Matt Weil attended 26 games at 25 different baseball stadiums in the United States in 25 days — and only spent $692.80 for tickets, food, transportation and lodging. Below, catch up with Weil about his trip, including some of his best advice for traveling and saving money. Mashable: What inspired you to visit 25 stadiums in 25 days? Matt Weil: Every summer for several years, I would try to visit a few baseball stadiums, and I figured out that a really inexpensive way to do it was to take a bus that had discounted rates. With Megabus, for example, you can get tickets as cheap as $1. This is a trip that a lot of people would want to do, and the goal became hitting all the Major League … [Read more...] about Opening Day Advice From the Man Who Visited 25 Stadiums in 25 Days
On certain days, I dream. more Technically Incorrect The Boeing 737 Max is back? Not everyone is convinced McDonald's customers just got great news. It began as an engineer's bit of fun IT leaders hardly ever get it wrong (say IT leaders) A QR code on your gravestone? It's dead serious I dream that all viruses will disappear, all people will learn to dance and at least some tech companies will embrace (relative) honesty as a guiding light. Today isn't one of those days, as I must contemplate Facebook , the ill-shaped birthmark on tech's barely hirsute visage. Should you have recently been living in a Redwood tree, you may not know that Apple has forced apps to display a notice asking you whether you want the app to track you all over the web until the end of time. Facebook is unhappy about this because it makes money by tracking you all over the web until the end of time. (And, I'm sure it hopes, beyond.) So, as noticed by former Obama White … [Read more...] about Facebook threatens to make iOS users pay. Please do it, Mr. Zuckerberg